Browse Descriptions for: Wisconsin Center

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Rating: 5 | Votes: 1 | Date: 03/07/2026 02:30:00

Milwaukee's convention center has answered to six names in under three decades - a corporate rebranding streak that finally settled when a hometown financial firm put its name on the biggest expansion in the building's history. The venue at 400 West Wisconsin Avenue opened in 1998 as the Midwest Express Center and is now the Baird Center, run by the Wisconsin Center District. The original Flemish and German-inspired building was the largest design-build project in Wisconsin history when it repl...