We are Underground
Mac Rating: 5.00 | Votes: 1 | Date: 03/07/2026 00:33:00

The house that the 1915 World's Fair built now headlines for the promoter who remade rock. The Bill Graham Civic Auditorium at 99 Grove Street opened on 2 March 1915 as the Exposition Auditorium of the Panama-Pacific International Exposition - a 1.7-million-dollar Beaux-Arts stone-and-steel hall by John Galen Howard, Frederick Meyer and John Reid Jr., gifted to San Francisco when the fair closed and standing ever since among the nine landmark buildings of the Civic Center historic district, directly across the plaza from City Hall. The first century earned every plaque: the 1920 Democratic National Convention, home seasons of the San Francisco Opera from 1923 to 1932 and the Symphony before their own halls existed, one of the world's largest pipe organs installed after the fair, and three seasons of the NBA's San Francisco Warriors in the 1960s. The city renamed the building in 1992 for Bill Graham, the impresario whose Fillmore empire defined live rock, and after a 25.8-million-dollar seismic rebuild reopened it in 1996 as the mid-size arena the market needed. Under Another Planet Entertainment's management since 2010, the hall runs 8,500 standing or 5,500 seated across a 31,000-square-foot arena floor, plus two 7,000-square-foot ground-floor halls and dozens of breakout rooms for conventions and civic events. The booking is San Francisco's big-room staple - arena-level rock, hip-hop and electronic acts choosing the Civic's flat floor and Beaux-Arts bones over stadium sterility - with BART's Civic Center station a block away and the building's 1915 grandeur doing half the production design for free. The building's concert lineage predates its renaming - the Beatles played the Civic in 1964, and Graham himself promoted here before the hall carried his name - while the modern era has added Apple product launches, Prince's legendary 2011 residency and the annual crop of two-night electronic takeovers. The 1996 retrofit's wheelchair access across all seating tiers and the restored bronze lamps satisfied preservationists and promoters in the same budget, a rare double.

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