American Family Insurance Amphitheater - Summerfest Grounds
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Towering over the lakefront festival grounds in Milwaukee, the American Family Insurance Amphitheater is the largest stage at Summerfest, the sprawling music festival that bills itself as one of the biggest in the world. Originally opened in 1987 as the Marcus Amphitheater, the venue anchors the southern end of Henry Maier Festival Park and serves as the headline arena for the festival's marquee performers each summer. With a capacity of around twenty-three thousand, the amphitheater combines covered seating beneath a vast roof with an open lawn and additional general-admission areas, giving it the scale of an arena while retaining the open-air feel of a lakeside concert ground. A major renovation completed around 2020 modernised the structure, expanding the roof coverage, upgrading concourses and amenities, and improving sightlines to bring it firmly into the modern era. Although best known as the centrepiece of Summerfest, the venue also hosts standalone concerts throughout the warmer months, drawing the biggest names in rock, pop, country and hip-hop to its stage. Its position at the top of the bill for one of the country's premier music festivals has made it a familiar destination for touring acts and a bucket-list stop for fans across the Midwest. The setting is a key part of its character. Perched on the shore of Lake Michigan just south of downtown Milwaukee, the amphitheater offers lake breezes and skyline views, and its location within the festival grounds places it amid a dense cluster of stages, food vendors and attractions during Summerfest. The lakefront site is well served by the city's road network and event transport. By pairing arena-scale capacity with an open-air, lakeside atmosphere and a recent top-to-bottom modernisation, the American Family Insurance Amphitheater has cemented its status as Milwaukee's premier large outdoor music venue. Whether crowning a night of Summerfest or hosting a standalone tour, it remains one of the region's defining concert destinations.
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Type: Outdoors
Address: 639 E Summerfest Place, Milwaukee, WI, United States, 53202
Website: https://www.amfamamp.com
Capacity: 23000
Opening Date: 01/01/1987
Outdoor Area
Events with Tickets Available (5)
Upcoming Events (5 total upcoming events)
13/08/2026
26/08/2026
Past Events (11 total past events)
04/07/2026
02/07/2026
27/06/2026
26/06/2026
25/06/2026
21/06/2026
19/06/2026
18/06/2026
17/06/2026
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