Located within the Blackpool Tower complex on the Central Promenade, this interactive children's attraction brings Beatrix Potter's Lake District world to life through themed play zones, storytelling sessions, and hands-on activities designed for children aged one to seven. The experience is operated by Merlin Entertainments as part of their Blackpool cluster alongside Madame Tussauds, the Sea Life Centre, and the Blackpool Tower itself. The attraction occupies approximately 5,000 square feet across multiple themed rooms recreating settings from the Peter Rabbit stories. Children can explore Mr McGregor's garden with its oversized vegetables and hiding places, slide down rabbit holes, splash in the puddle room, and participate in seasonal craft activities linked to the stories. Soft play elements, sensory stations, and reading corners provide quieter options for younger visitors. Character appearances by costumed Peter Rabbit and friends occur at scheduled intervals throughout the day, providing photograph opportunities. The experience concludes in a themed gift shop offering exclusive Peter Rabbit merchandise. A typical visit lasts between 45 minutes and one hour, though there is no time limit on entry. The attraction forms part of a strategy to diversify Blackpool's tourism offer toward year-round family entertainment beyond the traditional summer season and illuminations period. Combined tickets are available with other Merlin attractions in the tower complex. The venue is accessible from Blackpool North station, approximately ten minutes' walk along the promenade. The attraction draws primarily on the popularity of the animated Peter Rabbit films and television series, with interior design reflecting the character's contemporary CGI incarnation rather than Beatrix Potter's original Victorian watercolour illustrations. This positions it as a complement to the original Beatrix Potter experience at Hill Top in the Lake District, which preserves the literary and artistic legacy in its authentic setting.

Type: Activity

Address: The Promenade, Blackpool, United Kingdom, FY1 4BJ